Definition and purpose of “The House That Caera Built” tag line

What does “The House That Caera Built” mean?

March 19, 2007 by Valerie Anderson

“The House That Caera Built” is the official phrase for any website designed by myself. It can also be found on a few partner sites.

Internally it mean the website someone is looking at was designed to act as a “home” for information my clients want to publish to the Internet…and if I do my job properly, every visitor will feel welcome to browse around and if there is specific information they are looking for, they can find it with relative ease.

As with any brick and mortar building, there are certain standard elements that must be included unless the building will not stand properly. The same goes for the websites I design, which include internal search engines, custom 404 pages, and other various elements that can sink a site to one of the lower rankings in the search engines.